Am I A Dope? Er....Dupe?
Word is starting to circulate that these are decoys.
Well let me say, I hope so because that logo is just stupid. It is one thing to go "retro" but the old logo was simple, this stylized nonsense just looks stupid.
However, allow me to offer in my defense:
- New stuff gets leaked all the time. The Nats jerseys were leaked, the Buffaslug was leaked, even the crash landing Eagle was leaked before the official unveiling. This is not an uncommon occurrence.
- Ted is offline until next Monday. No chance now for him to issue rebuttals or denials.
- And speaking of rebuttals and denials from Ted, remember this monstrosity? Ted swore up and down the street that was bogus. Well , if you bother go to the U.S. Trademark Office, click on the search link on the right, select new user form, type "Lincoln Hockey" in the search box, set the field to Owner Name and Address, and click search; record #3 76000377 will look very familiar despite being listed as "abandoned." (However, you won't find the new logo, whatever it ends up being, registered on that site right now) I would take any official word out of the Capitals about these with a grain of salt.
This very well could be a hoax. Dinking around the NHL.com store website, I did find a picture of the 2007 Draft Day hat for the Caps. Problem is, it is the "old" dome logo and colors. So who really knows? We'll find out on Friday for certain.
One thing to keep in mind, I don't know where it is but I do have a couple of pictures of the uniforms that the Caps had when they switched from red, white, and blue to blue, black, and bronze. The Caps tweaked the uniforms before the season started so what you see here and elsewhere may change between now and opening night.
Personally this reminds me of what Former Coca-Cola President and CEO Donald Keough said about the introduction of New Coke leading to the return of Coca-Cola Classic "Truth is we are not that dumb, and we are not that smart."
Labels: Marketing Madness
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